Happy or infuriated? Retailers offered help to 'identif-eye' mood of customers behind the mask during coronavirus crisis
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SHOP staff struggling to gauge the mood of customers during the coronavirus crisis are being offered help courtesy of a quirky eye chart which claims to help identify what's going on behind the mask.
The old saying has it that the eyes are the window to the soul.
From a retail perspective, they're also a giveaway for moods ranging from 'happy' to 'infuriated'.
And according to the start-up which dreamt up the 'Identif-eye' chart, it also provides the key to spotting customers who are 'surprised', 'mildly disgusted' and 'zoned out'.
In all, it claims to identify no fewer than 32 moods which can also include everything from disgust with a queue-jumper to 'really scared' and 'a bit bored'.
For those who feel unable to assess mood in other ways, the freely downloadable chart is available from Uncrowd, a London start-up that helps retailers to work out how to appeal to customers by rating service and experience against 82 variables.
Uncrowd boss Richard Hammond said: “Good retailers can read their customers like a book, but if their mouths are hidden behind masks, it’s a bit harder to work out what they’re thinking and feeling. Our at-a-glance guide should help to check the mood of a customer.”
“2020 vision was supposed to mean perfect eyesight. This year, with the pandemic and mask wearing, it’s taken on a slightly different meaning.”
