Invergordon set for state-of-the-art strength centre as Tom and Luke Stoltman land major investment boost from Scottish fitness brand Primal
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WORLD'S Strongest Man, Tom Stoltman, and his brother, Luke Stoltman, Europe's Strongest Man (2021) are set to receive a major investment to redesign their state-of-the-art fitness and strength centre in Invergordon in partnership with Scottish fitness brand Primal.
One of the industry’s fastest growing manufacturers of premium strength equipment, Primal has signed a two-year deal with the brothers who will become official brand ambassadors throughout 2023/24.
Primal, whose mission is to equip everybody to discover their true potential, will design and fully kit out the world class facility, which was first launched by the brothers in 2018. It is the only one of its kind in the area and the first dedicated fitness studio run by the brothers.
In addition to fitting out the Stoltman Strength Centre, Primal will support the brothers as they train for upcoming competitions as well as multiple world records attempts, including Luke’s bid at a 230kg log press and Tom’s challenge on the current deadlift record.
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The announcement of the partnership follows Sunday’s final of The World’s Strongest Man competition, where Tom regained the title for a second year in a row, and Luke finished seventh.
Originally from Invergordon in the Highlands of Scotland, Tom and Luke are the only brothers to both reach the finals of the international strongman competition; making them one of the most successful families in the history of the sport.
A towering 6ft 8 and weighing 190kg, Tom is only the 10th person to win The World’s Strongest Man twice. He credits his brother for introducing him to fitness and helping him to become the best in the world.
Tom said: “When Luke and I were first getting into the sport, there weren’t any professional strength centres in our hometown, so we had to become inventive in our training – finding boulders on the local beach to practise our stone lifts.
“Fast forward to the present day, and we’re working alongside one of the industry’s best premium fitness brands, Primal to design our very own inclusive health and fitness centre in Invergordon.
“We want this to be a landmark in the Scottish Highlands, a place where future champions are born and where people can come to realise their own potential.”
Luke added: “Our local community holds a very special place in our hearts. They have supported us in getting to where we are today and this strength centre is our way of giving back.
“None of this would be possible without the support of Primal. Its vision, expertise and dedication to quality exceeds anything else in the industry. Having its team on board to support our journey will make a massive difference to what we can achieve.”
Working with high profile clients including JD Gyms, UFC Gyms and Celtic Football Club to create bespoke fitness and strength facilities, Primal is a truly ground-breaking brand offering an extensive suite of services, from designing and fitting out commercial and bespoke home gyms to creating custom equipment, flooring and platforms.
Using years of experience in the strength and fitness industry, each piece of Primal equipment is personally designed by founder Steven Rinaldi, using premium and innovative technology as well as the highest quality materials to ensure optimum functionality, durability, ergonomics and aesthetics.
Steven Rinaldi, CEO and founder of Primal, said: “2023 is set to be a big year for our brand. As we continue to grow worldwide aligning with sport stars who are the top of their game reflects the ambition of Primal.
“Tom and Luke are two of the most well-known and successful strength athletes in the world – true powerhouses within their industry. They have an incredible story, battling the odds to reach the highest level of their sport.
“Primal’ s mission is to help people unlock the strength that is within them, whether its first-time gym goers or fit-for-lifers, and through this partnership with the Stoltmans we hope to inspire the next generation of champions.”
For more information visit www.primalstrength.com
