Highland capital the UK's most 'digitally active' city when it comes to searching for online fitness
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Research by nutritional healthcare company Pharma Nord shows that people in Inverness were identified as having searched for fitness apps and devices more than any other UK cities during the lockdown.
With 1,560 average searches per month, the city had the highest proportion of its population looking for fitness apps, 117 per cent more than the average person in the UK.
A spokesman for Phara Nord said: "Using Google search data, health supplement manufacturer, we found that people are increasingly searching for healthier and more active lifestyles.
"Google searches for vitamin D3, which helps with our immune system and energy levels, have increased by 120 per cent over the past year.
"Across the most popular apps and devices, the UK public searched for 'Fitbit' more than any other."
He continued: "With 550,000 monthly searches, the smartwatch and fitness tracker fought off stiff competition from Strava, a dedicated running app, which had 301,000 searches per month, and MyFitnessPal, a diet and exercise tracker, with 110,000 searches per month.
"The data also revealed the core aims of the public in searching for fitness apps. Alongside the known branded applications, people also searched for apps to help them with specific activities.
"The most common of these was ‘running app’, which amassed 6,600 searches per month in the UK."
However, it’s not just exercise apps people were looking to for help with their health.
In second place, searches for ‘meditation app’ and ‘sleep app’ each achieved 4,400 searches per month.
Other high volume searched apps include ‘walking app’ also with 4,400 searches, ‘step counter app’ with 3,600 searches, and ‘cycling app’ with 2,900 searches.
For more information about Pharma Nord visit https://www.pharmanord.co.uk/
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