Ardross Castle becomes Scotland's most Googled castle amid The Traitors season two

Analysis of Google data reveals 'Ardross Castle' became more searched than Scotland's most popular castles, following the return of the hit BBC reality show, The Traitors.

Travel information site Places To Travel discovered Ardross Castle searches overtook Edinburgh, Balmoral, Stirling, and Edinburgh Castle on the same day series two aired, earlier this month.

Searches for the castle soared by 4,500 per cent compared to the average volume over the last five years. Analysis also revealed that 'flights to Scotland' searches reached pre-pandemic levels for the first time in the first week of January.

A spokesperson from Places To Travel said, “Searches for flights to Scotland have risen to pre-pandemic levels, partly due to The Traitors inspiring viewers’ travel plans as the show returns to Ardross Castle in the Highlands.

"TV tourism is becoming more common, with viewers wanting to visit the filming locations of their favourite shows. It’s effective because the locations are carefully selected for the show, but they aren’t being directly advertised, so users don’t feel like they are being sold to.

"It seems to be driven by a desire to immerse themselves in the filming location of the show, or it could just be that the program has inspired people to travel somewhere they’ve never considered."

Two Highland contestants have taken part in this year's series of The Tratitors.

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