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Invergordon Tyre Services joins Michelin Quality Centre scheme as household name French brand seeks to help Easter Ross firm maximise opportunities and access free specialist training

By Hector MacKenzie

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Invergordon Tyre Services is the latest dealer to join the Michelin Quality Centre programme.
Invergordon Tyre Services is the latest dealer to join the Michelin Quality Centre programme.

AN Easter Ross tyre centre has become the latest to join a well-known brand's quality centre programme.

Invergordon Tyre Services, which was set up by directors Richard MacLeod and Gordon Sutherland in 1993, has become the latest business to join the Michelin Quality Centre programme.

The Easter Ross firm becomes one of the most northerly members of the scheme.

Mr MacLeod said: “We have been selling Michelin tyres pretty much from the start. It is a brand we are big admirers of, so to now have their endorsement as a certified dealer is something which makes us very proud.

“Invariably, when a retail customer asks for a tyre brand by name it will almost always be Michelin. We operate in a fairly remote part of the country, so drivers up here need a product that they can rely on and know will last a long time.”

Invergordon Tyre Services has just enjoyed its most successful ever year and now employs 10 members of staff, supplying and fitting tyres for everything from the smallest cars up to heavy plant and machinery.

The business has built up a six-strong mobile fitting and breakdown fleet to serve the community.

Mr MacLeod added: “We pride ourselves on the quality of our work and the reputation we have built over the course of the last three decades. Our financial year runs to March 31, and we recorded our highest ever turnover, which in the current economic climate we were very pleased with. I suppose that shows we must be doing something right!”

Michelin says its Quality Centres are carefully selected, ensuring staff are fully qualified, offering top level service, while equipment and facilities must also be of the highest standard.

The Invergordon firm will benefit from access to free on-site staff training for its team of technicians and participation in Michelin’s mystery shopper programme. It will also receive a full audit of its digital presence – with expert advice from the Michelin team to help maximise all online opportunities.

Headquartered in Clermont-Ferrand, France, Michelin is present in 177 countries, has 124,760 employees and operates 68 tyre production facilities which together produced around 173 million tyres in 2021.

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