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Creative Scotland launch online programme to help artists connect with audiences and adapt to the digital landscape

By Louise Glen

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Creative Scotland has announced a new funding stream.
Creative Scotland has announced a new funding stream.

A new programme to help creative organisations adapt their programming and content to the digital landscape during the Covid-19 outbreak has been launched by Creative Scotland.

Delivered by cultural consultant and independent producer Suzy Glass, the Digital Pivot initiative will offer one-to-one, tailored support to move programming, content and audience engagement strategies online.

Ms Glass said: “As a producer specialising in digital contexts, I’m aware of how complex it can be to pivot creative projects so they exist authentically within online environments.

"I hope that these tailored sessions will offer creative practitioners and organisations access to the space and expertise they need to refine and develop their ideas, and support them to find ways of connecting meaningfully with audiences across Scotland and beyond despite the distance between us all."

Ashley Smith-Hammond, creative industries officer at Creative Scotland, said: “We want Scotland’s artists, makers and creative organisations to have opportunities to continue to develop and evolve in these challenging times. We hope that the programme will strengthen the ways in which individuals and organisations can meaningfully connect with audiences under the current circumstances, until we are able to share live experiences with one another again."

Further details about the programme, including selection criteria for applicants, can be found on the Creative Scotland website.

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