Tulloch Homes reaffirm commitment to shinty by sponsoring phantom Camanachd Cup final
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Although the pandemic means the Camanachd Cup final will not be played as scheduled tomorrow, sponsors Tulloch Homes have offered significant support to the game’s governing body.
The Inverness-based company is to donate their sponsorship fee despite the competition not being played due to coronavirus.
Tulloch Homes missed out on the marketing opportunity of live TV coverage of the final stages.
But chief executive George Fraser revealed: ”We want to show our support for the sport, and the Camanachd Association, at an extremely difficult time.
“It’s tough for the association’s budget with such reduced income, so I spoke to our chairman Tom Allison and he gave the go-ahead.
“We’ve had reduced income ourselves, but feel it is important to stand by shinty.
“We now look forward to sponsoring the 125th anniversary Camanachd Cup final at Kingussie in a year’s time.”
Camanachd Association president Keith Loades stressed the body’s gratitude.
“It’s a hugely valuable financial and morale boost after such a terrible year,” he said.
“Tulloch’s decision will be widely appreciated throughout the shinty strongholds. It proves they are a true friend of the game and the funding will help us deliver our programme of support to clubs going forward.
“George Fraser was one of the most successful shinty players, and an old opponent of mine, which makes this backing all the more satisfying. It helps underpin the game’s future.”
Reigning cup winners Newtonmore’s captain Michael Russell commented: ”It’s an amazing gesture by Tulloch Homes – no one would have grudged it if they said they wouldn’t pay for a tournament which didn’t happen.
”I’m sure the clubs, the association and the fans will be delighted at the valuable commitment being shown by Tulloch.”