Home   News   Article

WATCH: University of the Highlands and Islands (UHI) unveils £67k rebrand as it prepares to engage more with communities


By Andrew Dixon

Easier access to your trusted, local news. Subscribe to a digital package and support local news publishing.



Click here to sign up to our free newsletters!

The region’s university is determined to engage more with communities after revealing a new “visual identity”.

Its logo has changed from the University of the Highlands and Islands – along with a Gaelic translation – and mountain and waterway in purple and white to a simple black and white UHI with an embedded plus sign to symbolise “more”.

The rebrand will cost £67,000 and it is expected all UHI systems will be changed ahead of the new academic year in autumn.

Professor Chris O’Neil, Principal of UHI Inverness, with UHI Inverness students.
Professor Chris O’Neil, Principal of UHI Inverness, with UHI Inverness students.

A UHI spokeswoman said: “We’ve been developing and refreshing our wider brand for a number of years now and this visual identity element including changing logos, design and photography and how we talk about our partnership – is the last element of that work which will take us forward for the future.

“The design and development of the visual identity for 10 partners and the university itself cost £67,000. The appropriate procurement processes were also followed to assure best value for money.”

The university partnership is looking to strengthen engagement with communities and market its offerings more effectively through a “connected and recognisable brand family” 10 years after establishing university status.

UHI logo.
UHI logo.

Professor Todd Walker, UHI principal and vice-chancellor, said: “We’re writing a new chapter for UHI with a shift in thinking and an ambition to be more engaged with our communities and enterprising in our activity.

“Our new visual identity will help position the UHI partnership in a highly competitive local, national and international market.

“UHI is the collective identity of our partnership. We’re more than a college and more than a university. We offer many more options to our students than any single college or university can. We want to build pride in UHI because being part of it means we are all much more than we are individually.”

The new identity has been developed in consultation with senior teams and governors across the partnership.

Professor Chris O’Neil, principal of UHI Inverness, said: “Inverness College UHI will now be known as UHI Inverness, which more accurately describes who we are, and the diverse, flexible and supported learning we offer, ranging from access level through to PhD. It also reflects the language our staff, students and communities have used for some time to describe us.

“We are proud to be a partner of UHI and welcome the opportunities our fresh new look presents, from telling our unique tertiary story, to engaging with our communities and attracting new students from near and far.”


Do you want to respond to this article? If so, click here to submit your thoughts and they may be published in print.



This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies - Learn More