Loch Duart flies the flag for Scottish salmon at prestigious New York fashion event
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A SUTHERLAND and Ross-shire-based Scottish salmon farm was one of the main sponsors at the recent Dressed to Kilt charity fashion show in New York.
The event, at the iconic Mill Neck Manor on Long Island, showcases the very best of Scotland and is a major platform for leading fashion designers whose work incorporated a tartan style.
And Loch Duart, which runs a processing plant in Dingwall, was delighted to see its salmon feature not just on the menu at the event, but also make a surprise appearance on the fashion runway itself.
Chris Orr, Loch Duart sales director said: “We were thrilled for Loch Duart salmon to not only feature on the menu but also on the runway at the Dressed to Kilt fashion show 2022.
"Some people might ask ‘what exactly does salmon have to do with fashion?’. Well, like high-end fashion houses Loch Duart is a luxury brand and is served by the most prestigious restaurants in the world. Like many of the fine Scottish textiles and garments on display, Loch Duart salmon is reared with the same spirit of craft and attention to detail to create the world’s best tasting farmed salmon.
“At Loch Duart, it’s in our DNA to innovate and do things differently, so we wanted to do something fun to promote our unique Scottish Salmon. The USA is a key market for us, and Loch Duart is much loved by American foodies, chefs, and restaurateurs. We see lots more potential to grow the brand in the coming years ahead.”
Dressed to Kilt was co-founded in 2003 by Sir Sean Connery and is now an annual charity event which brings together leading Scottish designers and famous Scots in the US in a celebration of Scottish-American culture, food, fashion and music.
Dr Geoffrey Carroll, Dressed to Kilt co-founder and managing director said: “This year’s show was one of the best ever. After several years of a global pandemic the spirit and enthusiasm of everyone involved was incredible.
"Dressed to Kilt has always strived to promote the best of Scotland from many sectors and Loch Duart certainly fits that description.
“My co-founder, Sir Sean Connery always insisted on using this international platform to promote the best of Scotland to the world. We therefore welcomed the opportunity to work with Loch Duart as a financial sponsor and a runway participant.
"Sir Sean would have loved the Loch Duart model in his oil-skins and holding a big Scottish salmon on the runway as much as all the attendees did on Saturday.
"I have always said that fashion without culture is hollow, and boy did Loch Duart check the Scottish culture box at this year’s show.”
Lich Duart Ltd is one of the last remaining independent, non-multinational Scottish fish farming companies. It produces more than 6000 of salmon each year and employs 160 people in the Western Isles, Sutherland and Ross and Cromarty.
For more information on Loch Duart salmon visit www.lochduart.com.