Star Wars icon Harrison Ford toasts Glenmorangie F1 hook-up ahead of British Grand Prix
STAR Wars icon Harrison Ford is already used to the concept of hyperspeed.
And so the face of Glenmorangie Distillery’s whisky brand is able to take a new hook-up with Formula 1 - to be unveiled at this weekend’s British Grand Prix at Silverstone - in his stride.
Glenmorangie Highland single malt Scotch whisky today becomes the Official Whisky of Formula 1 – the world’s most prestigious motor-racing competition.
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Marking the union of two icons dedicated to taking their crafts to new heights and steeped in heritage, this landmark alliance is part of a decade-long collaboration forged by Glenmorangie’s parent company LVMH and Formula 1.
Glenmorangie’s partnership is revealed by another icon – Harrison Ford – star of the whisky’s brand campaign, in an entertaining short film.
Glenmorangie will celebrate the collaboration trackside this weekend, at the British Grand Prix 2025 by sharing a Harrison Ford-inspired photo-moment with racegoers.
The company says its “relentlessly imaginative” pursuit of excellence using Scotland’s tallest stills at its distillery in Tain mirrors F1, a sport based in innovation and progress
Ford, who plays himself in Glenmorangie’s humorous brand campaign Once Upon a Time in Scotland, marks the partnership in a new short film. And, with the same amusing understatement he uses for Glenmorangie’s whisky, Ford blesses the collaboration in a word: “Nice”.
Glenmorangie, which makes clear that it “strongly advocates only alcohol-free driving”, promises to captivate racegoers with experiences and serves celebrating the partners’ shared commitment to excellence.
As the site of the first official Formula 1 World Championship in 1950, Silverstone holds a special place in F1 heritage. Fans will be invited to enjoy “an exclusive Glenmorangie experience” showcasing cocktails and the exclusive Eagle Speedster Jaguar E-Type used by Harrison Ford in the whisky’s brand film.
Racegoers will be invited to recreate a moment from the film by taking a seat in this classic car, revered for its craftsmanship.
Caspar MacRae, president and CEO of Glenmorangie, declared himself “thrilled” to set in motion the F1 partnership.
Emily Prazer, chief commercial officer at Formula 1, said of the 10-year deal: “We have both been mastering our craft for many years, and we share a commitment to refinement and perfection delivered over time.”
