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Dingwall butcher John M Munro reveals secret of success as it marks 100 years of trading with quaich presentation at the Black Isle Show


By Hector MacKenzie

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Andrew Connon, Charlie Munro, Kate Rowell, Sarah Millar. Picture: Marc Hindley
Andrew Connon, Charlie Munro, Kate Rowell, Sarah Millar. Picture: Marc Hindley

Dingwall-based John M Munro Butchers has been presented with an engraved quaich as it marks its 100-year anniversary of trading.

Managing director Charlie Munro accepted the quaich at the Black Isle Show from Quality Meat Scotland’s chairwoman, Kate Rowell, chief executive, Sarah Millar and NFUS vice-president, Andrew Connon.

Established in 1922, John M Munro is the leading meat supplier in the north of Scotland. The company runs six retail shops across Ross-shire and Inverness-shire and employs 95 people.

Blending traditional values of good service and value for money, the company uses modern production methods and is a member of the Scotch Butchers Club, meaning all red meat bears the Scotch Beef, Scotch Lamb and Specially Selected Pork seal of approval.

The company also operates a Dingwall abattoir that helps distribute quality meats across Scotland. Recent investment of £1 million has allowed the butchers to streamline processes and upgrade its chilling facilities within the cutting plant and abattoir.

The company currently delivers to butchers from Fife and Glasgow to Shetland, and from Aberdeen to the Western Isles.

Sarah Millar said: “It was a real privilege to be able to present Charlie and his team with the quaich.

“Celebrating 100 years in the industry is a momentous achievement and highlights just how hard Munro Butchers has worked to adapt and tackle the industry’s challenges over the years in order to continue serving Scotland’s northern communities.”

Andrew Connon said: “Scotland’s butchers play an incredible part in telling the great story behind our beef, lamb and pork to their customers.

“For a century, the Munro family have been telling that story all the way from farm gate to dinner plate, through its own shops, its abattoir and the many other butchers that they now supply. On behalf of the many farmers and crofters who continue to supply the Munro family with quality produce, I congratulate them on 100 years and wish them many more years of successful service to the Scottish livestock industry.”

Charlie Munro said: “When our family started the business in 1922, I’m sure we never anticipated reaching 100 years of trading. Our success lies with the consistently high quality of our local livestock, and with the hard work and skill of our staff, some of whom have more than 40 years of experience within the industry. We’re over the moon to be presented with the quaich and hope to still be serving fresh, quality meat to our local communities in the next 100 years.”


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