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Online version of Highland XpoNorth creative industries conference 'has shown what is possible'


By Margaret Chrystall

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Broadcaster Sally Magnusson was among speakers at this year's XpoNorth event.
Broadcaster Sally Magnusson was among speakers at this year's XpoNorth event.

Organisers of the XpoNorth event hope this year's online event will help businesses consider innovative new ways to bounce back from coronavirus.

The annual creative industries event – usually staged in venues throughout Inverness – was changed to being virtual for the first time due to the coronavirus.

It was staged over two days last week and attracted viewers from home and abroad for seminars and other content, with broadcaster Sally Magnusson among speakers.

Iain Hamilton, Highlands and Islands Enterprise’s head of creative industries, said the change created a lot of work for the XpoNorth team but he was pleased with the outcome.

“The conference was really well attended and I was absolutely blown away by the quality of the speakers and the breadth of seminars on offer,” he said.

“To be able to access absolutely world-class speakers from our home, ask questions and, through the Socio app, be able to talk to other attendees was a great experience, and I hope it has shown what is possible.

“It was also pleasing to see so many international attendees and XpoNorth raising the profile of regional businesses and the region.

“I was particularly pleased to see the sessions focusing on heritage, but it is really difficult to pick standouts from a programme like this.

“We’re all just looking forward to 2021’s conference now!”

For a full review of the event visit www.whatson-north.co.uk

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