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Tulloch Homes' new sales director joins firm as demand surges for Highland homes amid coronavirus crisis soul-searching

By Staff Reporter

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Jo McLaren, Tulloch Homes' new sales and marketing director.
Jo McLaren, Tulloch Homes' new sales and marketing director.

Housebuilder Tulloch Homes’ new sales and marketing director, Jo McLaren, is anticipating an exciting time in the role amid a surge of interest from people wanting to relocate to the Highland capital.

Ms McLaren believes people have been re-evaluating their lives in the wake of Covid, prompting the increased interest in the city.

The former head of new homes for Edinburgh and the east of Scotland for real estate company Savills, suggests that lockdown means people are giving increased thought to what they actually want in a home.

“Key drivers of the housing market going forward are much greater emphasis on having private outside space, zoned areas where you can combine working with cooking, dining and enjoying family time”, she said.

“Priorities are areas to relax and unwind, plus the availability of high-speed broadband to facilitate home working.

“This is a very exciting time in the property market, with many opportunities. While the 2008 global financial crisis impacted our lives, it didn’t change how people lived, compared to the changes we have seen as a result of Covid-19.

“This has led to behavioural and lifestyle changes as people re-evaluate what they want from their lives including how and where they wish to live and work.

“There is, for instance, greater demand emerging for divided rooms rather than open plan living. People need separation to work, children need it to study or play.

“There is a massive opportunity going forward to meet the new yearning for changing use of a house and the appetite for innovative eco-friendly solutions.”

The market for new homes in Inverness remains buoyant, she added, with a rising volume of new interest from people from outside the area, who are able to work from different locations and who see it as a city with plenty of green space and sustainable environment.

“It’s an exciting time in the sector, and Tulloch Homes is thinking ahead, while being able to deliver the sense of space and quality it has always delivered,” she continued.

“The company’s emphasis is on offering the right product and specification going forward and I look forward to furthering my career by helping to drive the brand forward.”

Tulloch Homes chief executive George Fraser said: ”We’re delighted to have been able to bring Jo McLaren on board, to benefit from her expertise, fresh vision and new ideas.”

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