VisitScotland and DigitalBoost event in Inverness offered vital digital training to businesses across Ross-shire and the wider Highlands
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TOURISM business operators took up the offer to improve their digital skills for free at a workshop led by experts from VisitScotland and DigitalBoost, Scotland’s digital business skills training programme.
The event was aimed at tourism businesses who want to reach new customers through digital marketing, and brought representatives from regional visitor attractions, local hotels and bed and breakfast outlets to the event at Lochardil House Hotel in Inverness.
Danny Gallagher of Business Gateway Highland, which delivered the workshop, said: “In 2020, it is more important than ever for tourism businesses to engage with the digital world and use it to their advantage.
“It has been a pleasure to work with VisitScotland to deliver this event, and I am confident that all attending will value their fresh insight into the trends and opportunities of the Scottish tourism industry.”
VisitScotland industry manager for development, Patrick O’Shaughnessy, said: “We are delighted to be working in partnership with DigitalBoost to offer these innovative workshops for tourism businesses in Inverness.
“The only certainty about the future is that the digital landscape will move faster than ever before. Through workshops like these ones, which we are looking to roll out across the country, we can help take businesses from local community to global community, working together to create a roadmap through an ever-changing digital landscape and providing access to channels, insights and expertise.
“Digital channels play a huge role in the visitor experience and having a firm grasp of new technology and being able to use it to its full potential is such a powerful way to save precious time, increase efficiency and, all importantly, grow revenue.”
