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Highland firm rebrands as Murray Travel as it expands across Highlands and Moray

By Calum MacLeod

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Scott Murray and Inverness team members Tracy Ian, Aimee Morgan and Carla Murdoch, at the rebranded Strothers Lane branch.
Scott Murray and Inverness team members Tracy Ian, Aimee Morgan and Carla Murdoch, at the rebranded Strothers Lane branch.

Highland capital based business Inverness Travel has unveiled a new name to reflect its expansion across the Highlands and Moray.

Now known as Murray Travel, the independent firm has previewed the new-look brand at its Inverness headquarters on Strothers Lane ahead if the opening of new branches in Forres and Elgin in the next few months.

The change comes after the company acquired two well-known north travel brands earlier this year.

Director Scott Murray, who runs Murray Travel with wife Sarah, said: “When we took over Alba Travel and Beaver Travel, and committed to maintaining a presence in Elgin and Forres, we quickly realised that we had outgrown the Inverness Travel brand.

"We are no longer a company serving only the Highland capital and we need a name that reflects that larger footprint.

“The new Murray Travel brand represents the family values that run throughout everything we do. As a family-run business – and one that values the relationships we build in our communities – we want our customers to know that we will take good care of their holiday arrangements, as we would for any member of our family.”

As work continues on securing new premises in Elgin and Forres, the Murray Travel team is working from its travel boutique in Strothers Lane, which has been designed to create a luxurious experience, reminiscence of a cross between an airport lounge and a hotel lobby. Instead of being presented with racks of brochures, potential customers are offered a drink from the free bar on arrival – instantly entering into the holiday mindset.

The new premises across the region will follow this format.

Firm founders Scott and Sarah Murray.
Firm founders Scott and Sarah Murray.

Mr Murray added: “When we started our business seven years ago, we could never have foreseen the challenges we would face – but the strength and dedication of our team has meant we have come out of the Covid pandemic stronger than ever.

“We’re now in a position to offer even more people expert travel advice, and to help organise unforgettable trips around the world for those looking to travel.”

Since its launch in 2014, Murray Travel has won numerous awards for its customer service and innovative business practices, and is a member of ABTA, AITO and the Scottish Passenger Agents’ Association. Mr and Mrs Murray also co-founded Wanderluxe, a homeworking agency based in Sawbridgeworth, and Mr Murray is managing director of Highland hospitality group, Cru Holdings, which operates a number of bars and restaurants in Inverness and Nairn.

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