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Highland artist wants public support for 'Beauty Warrior' project looking at body image

By Andrew Dixon

Collection of the works of Evija Laivina.
Collection of the works of Evija Laivina.

AN artist wants to produce a book to highlighting concepts of body image.

Evija Laivina has launched a crowdfunding campaign in a bid to raise £5000 for the project.

She said: "In 2017, I started this project while studying at the University of Highlands and Islands.

"I was looking for something to research and wanted to explore themes related to women's appearances and standards of beauty. One day I found a little strange thing called 'face slimmer'. I was very intrigued what it was all about and I started my research.

"I found more interesting items and started to collect them. I knew that I wanted to show the world what I had found and I started to organise photoshoots inviting local women to pose for the images.

"I created 30 images from 2017-2019. The project is fully self-funded. I styled my images, looked for beautiful vintage style clothing to perfectly match the model and the gadget. I took photographs at the community centres and at homes and at my small studio.

Evija Laivina with her work.
Evija Laivina with her work.

The Inverness-based artist added: "At the moment I have two parts in this project. The first part is portraits with tools that are designed to be used on face and neck, the second part is focusing on the body – things such as bottom enlargement, breast enlargement, thigh gap, flat tummies and other areas.

"I am working on the third part of the project, the conceptual images corresponding to the world's obsession with beauty and plastic surgery, and strange trends on social media.

"I am working on the research, and I want to explore more interesting and unusual beauty routines and tools. I have already found approximately 50 new different beauty enhancement tools and gadgets. I want to buy them all!

"In the end, I will create a beautiful photo book called Beauty Warriors. I hope to complete the book one year from the end of the crowdfunder.

"With your support, I will be able to create something that is interesting, funny and meaningful!"

Click here for the crowdfunding page.

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