A STUDENT from Conon plans using his creative talents to help tackle youth unemployment and migration in the Highlands after winning a design competition.
Gary Miller (30), a third-year Inverness College UHI visual communication and design student, researched and developed a brand for Developing the Young Workforce (DYW) Inverness and Central Highland to use throughout its 2018 Year of Young People programme.
Gary was selected as winner by a panel of judges, which included the principal of Inverness College UHI, Chris O’Neil, the Inverness President of the Highlands and Islands Student Association, Gabbi Starr, and Andy Maxtone and Eilidh Edgar from DYW. Louise Darnley from local design and marketing agency Dynam, also provided an expert insight, and as part of the prize package, will be providing an invaluable work placement with her firm.
The prize also includes £500 cash.
Gary was praised for the solid research base he developed for his idea, as well as its versatility and clear visual impact.
Gary said: "I found the brief for this project really motivating, especially given that the Highlands are already doing great work in this area – in fact, youth unemployment is lower here than in many other regions of Scotland. For that reason, my focus was on being inclusive, and making sure that everyone is aware of the opportunities available, whatever their background.
"I am so pleased to have won and I cannot wait to develop my ideas further with the team at Dynam. Industry experience is so important, so this will really help me build experience and develop my CV."
Andy Maxtone, programme manager for DYW Inverness and Central Highland, said: "The whole process has been an insightful journey from start to finish, and we’ve been left consistently impressed with the level of research, creativity and talent displayed throughout.
"Gary’s concept not only appeals visually, but is born out of deep-rooted insights and an understanding of our role, while also reflecting the themes surrounding Scotland’s Year of Young People. The concept is cleverly designed to engage young people, their parents and employers – the three groups we are targeting with activity this year. Now we’re looking forward to seeing the designs come to life!"