The cast of the Grand Tour have been revving their way across the North of Scotland, much to the delight of motoring enthusiasts and business owners.
Celebrity television host Jeremy Clarkson, were spotted in Inverness, Tain, Invergordon and Golspie this week.
It is believed that Mr Clarkson and his co-hosts, Richard Hammond and James May embarked on the North Coast 500 for the third season of their Grand Tour series.
They attracted attention all over the Highlands, with some motoring enthusiasts even following them from Inverness to Golspie where they were racing on the Littleferry Race Track.
David Richardson, development manager at the Federation of Small Businesses Highland, believed their appearance would benefit the region’s traders.
"It is fantastic news that the Grand Tour team has been filming around the North Coast 500," he said.
"It will attract more interest in the Highlands as a whole and businesses will be quick to take advantage of this and give tourists the best possible experience."
A spokesman for the North Coast 500 said: "The route has an international reputation and global reach and our continued exposure to the media enables the North Coast 500 to be known as the number one touring route in the world."
A clip was posted online of Jeremy Clarkson with three cars, an Alfa Romeo GTV6, which he was driving, a Lancia Gamma Coupe chosen by James May and a Fiat X119 for Richard Hammond.
In the clip Mr Hammond encouraged the audience to play along and guess which car was going to break down first and he was later photographed in Invergordon on a bicycle.
A spokesman for Amazon confirmed that the trio are indeed filming in the Highlands for the show.
The celebrities were also spotted in the Kingsmills Hotel in Inverness and are believed to be staying there.