BEING crowned Scottish Champion in the Great British High Street Awards is the gift that keeps on giving for an Easter Ross town.
Traders on Alness High Street are still savouring the knock-on boost of the award.
The high street, featuring more than 70 businesses, many independent, scooped the award in November.
Judges noted its “unparalleled sense of community” and said it was a “shining example” of how high streets can help drive footfall by the local community coming together.
Business owner Carolyn Wilson said: “It’s remarkable. We are daily hearing the same story from staff in every business on the High Street. People are coming to the town who previously bypassed it because they didn’t think it had anything to offer.
“They thought it had a bad reputation and was not really a good place to come and shop. But having seen the stories about the competition win they’ve taken an interest and they’re now openly saying that while they’ve never shopped in Alness before they have every intention of coming back.”